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2015哈佛大学MBA学习之旅(21天)

MBA ACADEMY AT HARVARD FACULTY CLUB
哈佛MBA体验课程

2015哈佛MBA体验课程将在美国麻州剑桥市哈佛大学举办,进行21天(20晩) 寓教于乐的学习及旅行。学生们会在一个全英文,重实践的学术环境中去激发创造力和团队精神,抢先体验排名第一的哈佛MBA课程、专题讲座,学会如何撰写专业的商业书信及企划书,以及其他最具哈佛特色的辅助课程。此外,学生们也会在教授的指导下分组准备,透过团队商业项目,切身学习企业的战略规划与执行。此次活动中的第一名将获得美金1,000元团队竞赛奖金,并获得哈佛商学院副教授 Dr. Noam Wasserman 的亲笔签名奖状(Certificate of Merit)

在2周的课程之后,同学将进行6天6夜的美东深度旅行,让您一趟旅行,游遍美东四大城市(纽约,华盛顿首府,费城,波士顿)及尼加拉瓜瀑布。

适合对象:

  • 在校大学生
  • 适合专业:不限专业,适合各专业经理人或转换职场准备
  • 英语水平建议:托福不低于80、雅思不低于5.5、大学英语四/六级水平

项目特色:

  • 独具竞争力的三大核心课程:1) MBA课程及专题讲座 (46小时),2) 商业英文课程(14小时),3) 团队商业项目(16小时,第一名可获1,000美元团队奖金及奖状)。全部课程共计76小时,课程完成颁发结业证书。
  • 丰富的讲座与活动:包括哈佛国际问题专家讲授国际关系,国际航太专家讲述卫星通讯的发展,国际重大项目的夺標过程及内幕,哈佛著名戏剧专家讲述莎士比亚戏剧艺术,在哈佛计算机科学院院长工作室打造你自己的网页,履历写作/学校申请。
  • 强大的师资阵容:包括哈佛大学名师及院长,前波音公司及国防航太龙头洛马空间公司总设计师及国防巨头承包商L-3工程副总裁。
  • 校园设施与活动:体验名校哈佛大学校园浓郁的学术气氛,全方位使用哈佛校园内课堂,图书馆,餐厅,咖啡休息厅,绿草坪等所有设施。
  • 住宿:上课期间住哈佛学生宿舍,2-3人房,男女分开,完全体验长春藤学生生活。旅游期间入住三星级宾馆,二人一间,男女生分开住。
  • 用餐:上课期间,每天一日三餐,在哈佛大学餐厅用餐。旅游期间因多在外用餐,因此由学生自行解决三餐,可选种类繁多,价格便宜。(一日三餐总共约$25-$30美金)。特别贈送送別晚餐(第20天)波士顿龙虾餐,价值$30美金。照顾安全:安全第一,宾馆出游等都配备足够老师陪同照顾。学生校内和出游全程包含意外和医疗保险。
  • 旅游行程:6天6夜,历经美东7州(麻州,康乃狄克州,新泽西州,纽约州,宾夕法尼亚州,马里兰州,德拉瓦州),畅游4大都市(纽约市, 波士顿, 华盛顿首府, 费城)及尼加拉瓜大瀑布。重要景点包括纽约华尔街、前世贸中心遗址、自由女神像、联合国大厦、时代广场、洛克菲勒广场、纽约第五大道、帝国大厦、费城、独立宫、自由钟、林肯纪念堂、越南战争纪念碑、朝鲜战争纪念碑、杰弗逊纪念堂、白宫、国会山庄、自然历史博物馆、昆西市场、尼加拉瓜大瀑布。

出团时间:2015哈佛大学MBA学习之旅

  • 7/20/2015 (周一) 出发 – 8/10/2015 (周一) 抵达

费用包含内容:

  • 学费
  • 住宿费:哈佛宿舍,旅游期间三星级以上酒店
  • 餐费:哈佛期间三餐,特别赠送送別晚餐:波士顿龙虾餐$30美元
  • 保险:在美期间所有意外和医疗保险
  • 交通费用:接送机,旅游期间安全豪华巴士
  • 中英文双语导游
  • 门票:纽约游轮,航天博物馆,林肯纪念堂,尼加拉瓜瀑布游船

费用不含内容:2015哈佛大学MBA学习之旅

  • 机票(及旅行保险)及签证
  • 所有私人费用如洗衣、电话、酒水
  • 旅游期间餐费:一天三餐总共约$25-$30美金
  • 导游及司机小费,建议每人每天$8美元
  • 计划项目外活动,可自行增加:帝国大厦门票,大都会博物馆博物馆门票,康宁玻璃中心门票:成人$16美元,儿童(19岁以下) 免费

* 以上自费项目费用请以现金的形式支付,门票价格如有变动,恕不另行通知
* 主办方保留课程或旅游行程顺序更动之权利,以利整个学习之旅顺利进行

Day 1, Night 1 Monday July 20, 2015
Arrival and Settle in @ Harvard Student Dorm
Welcome to All!
第一晚机场接机,入住哈佛学生宿舍

Day 2, Night 2 Tuesday July 21, 2015 (5 H)
10:00 AM Registration, Tour of Harvard Campus fully with Tour Guide Visit Harvard Gift Shop, Library, Famous Harvard Statue, and walk through this legendary campus.
注册及在导游带领下参观整个哈佛包括:哈佛图书馆,礼品商店,著名的哈佛雕像及美丽古老而闻名的校园
12:00 PM Lunch & Break午餐休息
2:00-4:00 PM Workshop 1: Satellite Communications, Past, Current and Future by Lockheed Martin retired Chief Designer
专题讲座:国际航太顶尖专家讲述卫星通讯的过去、现在、与未来。由前洛克希德·马丁公司高级经理,卫星系统总设计师主讲。
4:00-6:00 PM Workshop 2: Top Global Company such as Boeing and Lockheed Martin International Bidding process (Over $200M Program) by retired Boeing and Lockheed martin Senior Scientist and Senior Manager, Jim Wang
专题讲座 2:
世界顶级公司波音及洛马的国际重大项目(两亿美金以上)的夺標过程及内幕。由前洛克希德·马丁公司高级经理,卫星系统总设计师主讲。
6:00 PM Dinner晚餐
8:00 PM Boston Harbor 波士顿港湾观赏夜景及游览
10:00 PM Return to Student Dorm 回学生宿舍

Day 3, Night 3 Wednesday July 22, 2015 (6H)
10:00-12:00 AM MBA Class #1: MBA Foundation2015哈佛大学MBA学习之旅
MBA 课程1: MBA基础
12:00 PM Lunch 午餐休息
2:00-4:00 PM MBA Class #2: Business Environment 1
MBA 课程2: 商业环境1
4:00-6:00 PMMBA Class #3: Business Environment 2
MBA 课程3: 商业环境2
6:00 PM Dinner晚餐
8:00 PM Quincy Market 著名的昆莤市场观赏夜景及游览
10:00 PM Return to Student Dorm回学生宿舍

Day 4, Night 4 Thursday July 23, 2015 (6H)
10:00-12:00 AM Business English Class #1MBA_SUMMER CAMP_With Activities_4
商业英文1
12:00 PM Lunch 午餐休息
2:00-4:00 PM MBA Class #4: Marketing Management 1
MBA 课程4: 市场管理1
4:00-6:00 PM MBA Class #5: Marketing Management 2
MBA 课程5: 市场管理2
6:00 PM Dinner晚餐
8:00 PM Enjoy Harvard Square at Night!, 哈佛校圆晚会
8:00 PM Return to Student Dorm 回学生宿舍

Day 5, Night 5 Friday July 24, 2015 (6H)
10:00-12:00 AM Business English Class #2
商业英文2
12:00 PM Lunch 午餐休息
2:00-4:00 PM MBA Class #6: International Business Management, US Law and Export Control 1
MBA 课程6: 国际商业管理,美国法律和出口管制1
4:00-6:00 PM MBA Class #7: International Business Management, US Law and Export Control 2
MBA 课程7: 国际商业管理,美国法律和出口管制22015哈佛大学MBA学习之旅
6:00 PM Dinner晚餐
8:00 PM Boston Night Life Dance Clubs
体验波士顿舞厅夜生活
10:00 PM Return to Student Dorm 回学生宿舍

Day 6, Night 6 Saturday, July 25, 2015 (6H)
10:00-12:00 AM Business English Class #3
商业英文3
12:00 PM Lunch 午餐休息
2:00-4:00 PM MBA Class 8: Financial and Managerial Accounting 1
MBA 课程8: 财务与管理会计1
4:00-6:00 PM MBA Class 9: Financial and Managerial Accounting 2
MBA 课程9: 财务与管理会计2
6:00 PM Dinner 晚餐
8:00 PM Fenway Park – American Baseball Area Night Scene
夜晩观赏美国手球训练
10:00 PM Return to Student Dorm 回学生宿舍

Day 7, Night 7 Sunday, July 26, 2015 (6H)
10:00-12:00 AM Business English Class #4
商业英文4
12:00 PM Lunch 午餐休息
2:00-4:00 PM MBA Class #10: Operations and Project Management 1
MBA 课程10: 运营及项目管理1
4:00-6:00 PM MBA Class #11: Operations and Project Management 22015哈佛大学MBA学习之旅
MBA 课程11: 运营及项目管理2
6:00 PM Dinner 晚餐
8:00 PM Free Evening in Harvard Square
哈佛校园闹区晩间自由活动
10:00 PM Return to Student Dorm 回学生宿舍

Day 8, Night 8 Monday, July 27, 2015 (6H) 
10:00-12:00 AM Workshop 3: International Relations by Prof. Stephen M. Walt Professor of International Affairs International Security Program, Belfer Center for Science and International Affairs, Harvard University
专题讲座 3:国际关系综述,由哈佛国际问题专家讲授
12:00 PM Lunch 午餐休息
2:00-4:00 PM MBA Class 12: Human Resource Management 1
MBA 课程12: 人力资源管理1
4:00-6:00 PM MBA Class 13: Human Resource Management 2
MBA 课程13: 人力资源管理22015哈佛大学MBA学习之旅
6:00 PM Dinner 晚餐
8:00 PM Jazz Concert 爵士音乐会
10:00 PM Return to Student Dorm 回学生宿舍

Day 9, Night 9 Tuesday, July 28, 2015 (6H) 
10:00-12:00AM Workshop 4: Building Dynamic Websites By Harvard Web Expert: Prof.David C. Parkes, Area Dean for Computer Science,
专题讲座 4:在哈佛计算机科学院院长工作室,打造你自己的网页
12:00 PM Lunch 午餐休息
2:00 – 4:00 PM MBA Class 14: Corporate Finance 12015哈佛大学MBA学习之旅
MBA 课程14: 企业财务1
4:00 – 6:00 PM MBA Class 15: Corporate Finance 2
MBA 课程15: 企业财务2
6:00 PM Dinner 晚餐
8:00 PM Harvard Ensemble 哈佛乐团演出
10:00 PM Return to Student Dorm 回学生宿舍

Day 10, Night 10 Wednesday, July 29, 2015 (6H)
10:00-12:00AM Workshop 5: Shakespeare by Harvard Arts and Drama Expert: Mr. Remo Airaldi, Lecturer on Dramatic Arts, Harvard University Remo Airaldi has been a member of the American Repertory Theatre (ART) Resident Acting Company since 1993. He has appeared in more than 60 productions, including Romance, Endgame, The Seagull, Cardenio, Julius Caesar, Donnie Darko, Romeo and Juliet, The Miser, The Birthday Party, The Tempest, A Midsummer Night’s Dream, Pericles, The Winter’s Tale, The Wild Duck, Buried Child, The Merchant of Venice, Tartuffe, Henry IV and V, and Waiting for Godot. He received the 2006 Best Actor in a Large Company
Award from The Independent Reviewers of New England for his performance in Marivaux’s Island of Slaves at the ART. In addition to teaching at Harvard
专题讲座 5:哈佛著名戏剧专家讲述莎士比亚戏剧艺术
12:00 PM Lunch 午餐休息2015哈佛大学MBA学习之旅
2:00 – 4:00 PM MBA Class 16: Strategic Management 1
MBA 课程16: 战略管理1
4:00 – 6:00 PM MBA Class 17: Strategic Management 2
MBA 课程17: 战略管理2
6:00 PM Dinner 晚餐
8:00 PM Return to Student Dorm回学生宿舍

Day 11, Night 11 Thursday, July 30, 2015 (6H)
10:00 – 12:00 PM Workshop 6: University Applications and Resume Building Workshop with Ms. Laura Nederhoff
专题讲座 6:专家教授大学申请秘诀以及个人简历的写作技巧
12:00 PM Lunch 午餐休息2015哈佛大学MBA学习之旅
2:00 – 4:00 PM Business Project 1
团队商业项目 1
4:00 – 6:00 PM Business Project 2
团队商业项目 2
6:00 PM Dinner 晚餐
8:00 PM Return to Student Dorm 回学生宿舍

Day 12, Night 12 Friday, July 31, 2015 (6H)
10:00-12:00 AM Business English Class #5
商业英文5
12:00 PM Lunch午餐休息
2:00 – 4:00 PM Business Project 32015哈佛大学MBA学习之旅
团队商业项目 3
4:00 – 6:00 PM Business Project 4
团队商业项目 4
6:00 PM Dinner 晚餐
8:00 PM Beer Garden @ Harvard (21+ student can buy your won beer)
哈佛啤酒吧品尝当地特色啤酒 (21 岁以上才能买酒喝酒)
10:00 PM Return to Student Dorm 回学生宿舍

Day 13, Night 13 Saturday, Aug 1, 2015 (6H)
10:00-12:00 AM Business English Class #6
商业英文6
12:00 PM Lunch 午餐休息
2:00 – 4:00 PM Business Project 5
团队商业项目 5
4:00 – 6:00 PM Business Project 6
团队商业项目 6
6:00 PM Dinner 晚餐
8:00 PM Return to Student Dorm回学生宿舍2015哈佛大学MBA学习之旅

Day 14, Night 14 Sunday, Aug 2, 2015 (6H)
10:00-12:00 AM Business English Class #7
商业英文7
12:00 PM Lunch 午餐休息
2:00 – 4:00 PM Business Project 7: Presentation
团队商业项目 7: 分组报告 1
4:00 – 6:00 PM Business Project 8: Presentation
团队商业项目 8: 分组报告 2
6:00 PM Dinner 晚餐
Summary of Program and Certificate @ Scholarship Issuing
课程总结并颁发证书及得奖人员奖学金
9:30 PM Return to Student Dorm回学生宿舍

Day 15, Night 15 Monday, Aug 3, 2015 (2H)
10:00 – 12:00 AM Packing and check out from the dorm
整理行李及退房
12:00 PM Lunch 午餐休息
2:00 PM Start Exciting 6-Day Tour from Boston
前往纽约市
开始精彩的六天东岸深度旅游
入住酒店: Ramada Plaza 或同级

Day 16, Night 16 Tuesday, Aug 4, 2015
第十天:全世界最大的厂家直销中心疯狂购物
行程描述: 有各大名店如Gucci, Prada, Miu Miu, Coach, Burberry, Fendi,Balenciaga等世界名牌, 折扣价高达50%或更多,所有访客更可免费获赠价值$10的购物折扣券,所有访客都能以最优惠价买到心头好!
入住酒店: Ramada Plaza 或同级

Day 17, Night 17 Wednesday, Aug 5, 2015
第十一天: 纽约市区观光
行程描述: 6:45 酒店大厅集合;7:00-8:00到纽约曼哈顿区用早餐;9:00抵达华尔街(纽约证券交易所/联邦大楼所在地,铜牛雕像),活动时间约30分钟;10:00 抵达自由女神 (包括乘专题游轮环女神象游览)活动时间约60分钟;12:00于哈德逊河畔(登上无畏号航空母舰)午餐,时间约90分钟;14:30抵达帝国大厦,活动时间约100分钟;16:30抵达时代广场,行程经过洛克菲勒中心、世界贸易中心、联合国总部、第五大道;17:30到达大都会艺术博物馆(可自費入內参观,或附近参观、购物);18:00晚餐;20:00回到酒店休息
入住酒店: Ramada Plaza 或同级.

Day 18, Night 18 Thursday, Aug 6, 2015
第十二天: 纽约 – 费城 – 华盛顿
行程描述: 6:45 酒店大厅集合,早餐后,8:00 抵达费城(独立宫)(自由钟)活动时间约60分钟;9:00驱车前往首都华盛顿,参观总统官邸白宫,杜莎夫人蜡像馆;12:00抵达史密森国家自然历史博物馆(入内参观,含门票)。 活动时间约100分钟(含午餐时间);13:45途径肯尼迪中心、水门、华盛顿纪念碑、美国国会大厦、杰佛逊纪念堂等。16:15 抵达林肯纪念堂(入内参观,含门票)。活动时间约45分钟,途径朝鲜战争纪念广场,越南战争纪念墙 。17:00结束华盛顿的市区参观游览项目,前往晚餐。18:00晚餐,约60分钟,19:15前往酒店。2015哈佛大学MBA学习之旅
入住酒店: Best Western或同级

Day 19, Night 19, Friday, Aug 7, 2015
第十三天: 华盛顿-康宁玻璃中心-尼加拉瓜大瀑布
行程描述: 7:00 离开酒店,驱车前往康宁玻璃中心。10:30 抵达景点: 康宁玻璃中心(可自費入內参观, 19岁以下免费)(含午餐时间) 活动时间: 约90分钟。12:00离开康宁,前往尼加拉瓜大瀑布。15:00 抵达景点:尼加拉瓜瀑布公园,自由活动。16:45 抵达景点: 搭乘雾中少女号 (船票內含)活动时间: 约30分钟 近距离接触世界闻名的马蹄形尼加拉瓜大瀑布;18:00抵达景点: 瀑布欢迎(礼品专卖)中心 (含晚餐时间) 20:00观赏尼加拉瓜大瀑布夜景;活动时间: 约60分钟眺望「美国瀑布」、「马蹄瀑布」及「新娘面纱瀑布」。尼加拉瓜大瀑布的夜景也被 喻为“黑夜的彩虹”,让我们一起见证此刻。(受日落时间及交通规定的约束,观赏夜景的完整性在某些夏夜会受到限制。) 21:30 驱车前往酒店。
入住酒店: Holiday Inn Grand Island 或同级2015哈佛大学MBA学习之旅

Day 20, Night 20 Saturday, August 8, 2015
第十四天: 尼加拉瓜大瀑布 – 波士顿
行程描述: 8:30酒店内自费早餐;9:30继续尼加拉瓜大瀑布之旅,前往公羊岛,欣赏挂在瀑布上的彩虹;10:30在IMAX电影院欣赏大瀑布,感受震撼的音响及超大荧幕(费用已包含);12:00午餐;13:00前往波士顿;晚上品尝当地最有名的波士顿龙虾(特别赠送)作为晚餐。
入住酒店: Best Western Royal Plaza 或同级2015哈佛大学MBA学习之旅

Day 21, Night 21 Sunday, August 9, 2015
第十五天: 波士顿 - 返回祖国
行程描述: 8:00 酒店内自费早餐;9:00 参观世界一流的学府哈佛大学校园;10:00前往名校麻省理工大学(MIT),当年第二次世界大战原子弹的研发地,亦是很多科学及物理学名人的母校;11:00进入波士顿市中心,途径圣三一教堂及新英格兰地区最高的约翰考克大厦;之后到达波士顿海港码头,乘坐波士顿海港游船;12:30在昆西市场享用午餐,15:00前往波士顿机场;20: 00飞离航班,返回祖国。

Brief Description of the MBA Courses

MBA 707- MBA FOUNDATIONS (2hrs)
Course Description:
More than ever before, the ability to understand and be understood is critical for success in the corporate world. Communication is no longer limited by the narrow definitions of the past.Achieving a business leadership position today means not only being adept at both oral and written communication, but also understanding communication from a strategic point of view and knowing how to be effective.

MBA 711 – BUSINESS ENVIRONMENT (4hrs)
Course Description
This course systematically explores the external environment in which businesses operate – legal and regulatory, macroeconomic, cultural, political, technological, and natural. Additionally,the course will examine the critical opportunities and threats that arise from an analysis of external business conditions. Students will apply scenario planning to a selected industry and synthesize trends in Business world.

MBA 731 – OPERATIONS AND PROJECT MANAGEMENT (4hrs)
Course Description
In today’s business environment, the success of organizations depends on the effective and efficient management of operations. Methods to select, plan, and improve organizational processes will be examined. The application of optimal capacity decisions in supply chains,development production, and inventory plans and schedules will be performed. The student will learn quality management and improvement of productivity skills.

MBA 721 – MARKETING MANAGEMENT (4hrs)
Course Description
In today’s business world, success can often be attributed more to the genius of a company’s marketing efforts than to the genius of its products or services. A clear understanding of the importance of marketing, as well as a grasp of effective marketing practices, is essential for anyone who wishes to achieve a position of leadership. You will gain a working knowledge of both marketing theory and its practice.

MBA 733 – FINANCIAL AND MANAGERIAL ACCOUNTING (4hrs)
Course Description
Effective leadership in today’s complex and highly regulated business environment demands more than a working knowledge of basic accounting practices. Managers must fully grasp sophisticated financial and managerial accounting concepts and be able to apply them with ease in handling day-to-day responsibilities. Managers must also be well versed in the intricacies of corporate governance and assets.

MBA 713 – HUMAN RESOURCE MANAGEMENT (4hrs)
Course Description
Organizations are composed of groups of people who work together to achieve defined outcomes. Experience has proven time and again that the key factor which differentiates successful companies from those who struggle to survive is people who make up the employee
base. While the human resources function is given the specific task of planning for and resolving many employee-related issues and needs.

MBA 723 – MANAGERIAL ECONOMICS (4hrs)
Course Description
This course surveys the fundamental concepts and methods of economic analysis for managers. Real-world decision-making is emphasized. Application of key economic concepts such as market demand, market supply, market equilibrium, marginal analysis, production,costs, revenue, profit, and market structure constitute the core material of the course.

MBA 727 – INTERNATIONAL BUSINESS MANAGEMENT, US LAW and EXPORT CONTROL(4hrs)
Course Description
Globalization has opened the world marketplace to companies that were once merely regional or even local operations. This course is designed to equip you with the knowledge and decisionmaking skills to perform effectively as a leader within a company with global operations. Course content covers multinational business strategies, from exporting to foreign direct investment, as well as economic, US Export Law, The International Traffic in Arms Regulations (ITAR).

MBA 737 – CORPORATE FINANCE (4hrs)
Course Description
Financial decisions made at the higher levels of a business organization can have far-reaching effects. Intended to achieve firm operating goals and create shareholder value, they must be made judiciously, with a thorough understanding of all the factors involved. In this course, you will learn to apply the analytical techniques required for developing effective and workable
financial solutions.

MBA 741 – STRATEGIC MANAGEMENT (4hrs)
Course Description
One of the keys to success for today’s organizations is their ability to develop, implement, and accurately evaluate effective business strategies. In this course, you will integrate the knowledge you have gained from your prior MBA courses to develop and sharpen your skills for formulating, deploying, and assessing an organization’s strategy for achieving competitive
advantage in the marketplace.

MCM 731 – APPLIED MARKETING COMMUNICATION THEORY (4hrs)
Course Description
Case studies, reflective exercises, advanced readings, and practical experiences are among the methods used in this course to illustrate how theorists and strategists will drive the continued evolution of the marketing communication professions.

PSYC 602 INDIVIDUAL AND ORGANIZATIONAL INTELLIGENCE (4hrs)
Course Description
This course focuses on the application of systems theory, social psychology concepts,organizational lifecycles, and biological principles to the understanding of business operations.Includes a review of basic business principles, multiple intelligences, organizational intelligence,organizational culture, emotional intelligence, biomimicry and organizational DNA.

PSYC 605 PSYCHOLOGY OF MARKETING
Course Description
This course provides an exploration of the use of behavioral science techniques to influence product and service creation, pricing, promotion and distribution channels. Includes a discussion on the use of functional magnetic resonance studies, psychological persuasion, subliminal cues,lie detection, and consumer color choice

Prof. Noam Wasserman of Harvard Business School
Noam is our program coordinator and will be one of the teachers for our summer program. Here is his webpage for your reference: http://www.hbs.edu/faculty/Pages/profile.aspx?facId=2978.
Prof. Noam T. Wasserman是哈佛商学院教授,2014年斯坦福大学的访问教授,同时也受邀在麻省理工学院授课。个人获得哈佛商学院的教学奖,也深受学生喜爱。His recent book:”The Founder’s Dilemmas” 荣登2012 – 2013年最畅销商业书

Honors for The Founder’ s Dilemmas include:

  • Academy of Management, 2013 annual meeting – One of Top Five Business Books of the Year
  • Independent Publishers Association – Axiom-Silver Award for Best Business Books of 2012 (Entrepreneurship category)
  • Startup Weekend (largest entrepreneurship organization in world) – Top Startup Book of 2012