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MBA学习之旅(15天)

MBA ACADEMY AT HARVARD FACULTY CLUB
哈佛MBA学习课程

2015哈佛MBA学习课程将在美国麻州剑桥市哈佛大学举办,进行15 天(14 晩) 寓教于乐的学习之旅。学生们会在一个全英文环境,激发创造力和团队精神,注重实践的学术环境下,抢先体验世界排名第一的哈佛MBA 课程,及其他最具哈佛特色的辅助课程,并且在此期间参观美国一流的名企及银行。在9 天的课程之后,同学将踏上6 天5 夜的美东深度考察旅行,领略最具代表性的美国政治与历史文化,充分体验美国文化精髓。2015 哈佛大学 MBA 学习之旅(15天)

适合对象:

  • 在校大学生、研究生、及专业人士
  • 打算去美国就读商科或者MBA课程的学生
  • 希望体验北美常春藤名校教育的学生
  • 英语水平建议:托福不低于80、雅思不低于5.5、大学英语四/六级水平能用英语(在课堂上)进行沟通交流,完成英语阅读及写作

项目特色:

  • 三大核心课程:1) MBA课程+ case study (30小时);2) 企业参观(3家企业, 6小时);3)哈佛特色课程(6小时):包括哈佛国际问题专家讲授国际关系,国际航太专家讲述卫星通讯的发展,哈佛著名戏剧专家讲述莎士比亚戏剧艺术;14 小时晚间活动;全部课程共计56小时,课程完成颁发哈佛结业证书。
  • 强大的师资阵容:包括哈佛大学商学院Dr. Noam T. Wasserman教授,前波音公司及国防航太龙头洛马公司資深經理Mr. Jim Wang,哈佛国际问题专家Stephen M. Walt教授,哈佛著名戏剧专家Remo Airaldi老师等。
  • 校园设施与活动:体验名校哈佛大学校园浓郁的学术气氛,全方位使用哈佛校园内课堂,图书馆,餐厅,咖啡休息厅,绿草坪等所有设施。
  • 住宿:上课期间住哈佛学生宿舍,2人房,男女分开,完全体验长春藤学生生活。旅游期间入住三星级宾馆,两人一间,男女生分开住。
  • 用餐:上课期间,每天一日三餐,在哈佛大学餐厅用餐。特别赠送一顿著名昆西市场特色晚餐及赠送送別晚餐(第14天)波士顿龙虾餐,价值$30美金。旅游期间因多在外用餐,因此由学生自行解决三餐,可选种类繁多,价格便宜。(一日三餐总共约$25-$30美金)。
  • 照顾安全:安全第一,宾馆出游等都配备足够老师陪同照顾。学生校内和出游全程包含意外和医疗保险。
  • 旅游行程:6天6夜,历经美东7州(麻州,康乃狄克州,新泽西州,纽约州,宾夕法尼亚州,马里兰州,德拉瓦州),畅游4大都市(纽约市, 波士顿, 华盛顿首府, 费城)及尼加拉瓜大瀑布。重要景点包括纽约华尔街、前世贸中心遗址、自由女神像、联合国大厦、时代广场、洛克菲勒广场、纽约第五大道、帝国大厦、费城、独立宫、自由钟、林肯纪念堂、越南战争纪念碑、朝鲜战争纪念碑、杰弗逊纪念堂、白宫、国会山庄、自然历史博物馆、昆西市场、尼加拉瓜大瀑布。2015 哈佛大学 MBA 学习之旅(15天)

出团时间:

  • 6/29/2015(周一) – 7/13/2015 (周一)

总费用:

费用包含内容:

  • 学费
  • 住宿费:哈佛宿舍,旅游期间三星级以上酒店
  • 餐费:哈佛上课期间提供一日三餐,特别赠送著名昆西市场特色晚餐2015 哈佛大学 MBA 学习之旅(15天)
  • 保险:在美期间所有意外和医疗保险
  • 交通费用:接送机,旅游期间安全豪华巴士
  • 中英文双语导游
  • 门票:纽约游轮,林肯纪念堂,尼加拉瓜瀑布游船

费用不含内容:

  • 机票(及旅行保险)及签证
  • 所有私人费用如洗衣、电话、酒水
  • 旅游期间餐费:一天三餐总共约$25-$30 美金
  • 导游及司机小费,建议每人每天$8 美元
  • 计划项目外活动,可自行增加:帝国大厦门票,大都会博物馆门票,康宁玻璃中心门票(参见附录)

*以上自费项目费用请以现金的形式支付,门票价格如有变动,恕不另行通知
* 主办方保留课程或旅游行程顺序更动之权利,以利整个学习之旅顺利进行2015 哈佛大学 MBA 学习之旅(15天)

Day 1, Night 1 Monday, June 29th, 2015
Arrival and Settle in @ Harvard Student Dorm
Welcome to All!
第一晚机场接机入住哈佛学生宿舍

Day 2, Night 2 Tuesday June 30th, 2015 (4 H)
10:00 AM Registration, Tour of Harvard Campus fully with Tour Guide Visit Harvard Gift Shop, Library, Famous Harvard Statue, and walk through this legendary campus.
注册及在导游带领下参观整个哈佛包括:哈佛图书馆,礼品商店,著名的哈佛雕像及美丽古老而闻名的校园
12:00 PM Lunch & Break 午餐休息
2:00-4:00 PM Case Study: The Most Prestigious Companies, Boeing and Lockheed Martin Biding Process
案例分析:最杰出的波音航太及洛马的国际投标过程 (独家实例报道)
4:00-6:00 PM MBA Class #1: Business Strategies 1
MBA 课程 1: 经营战略 1
6:00 PM Dinner 晚餐
8:00 PM Boston Harbor 波士顿港湾观赏夜景及游览
10:00 PM Return to Student Dorm 回学生宿舍2015 哈佛大学 MBA 学习之旅(15天)

Day 3, Night 3 Wednesday July 1st, 2015 (4H)
10:00-12:00 AM MBA Class #2: Leadership 1
MBA 课程 2: 领导力1
12:00 PM Lunch 午餐休息
2:00-4:00 PM MBA Class #3: Organizational Behavior 1
MBA 课程 3: 组织行为学 1
4:00PM – Afternoon & Evening events: Boston Downtown Landmark, World Famous Quincy Market Tour, eat in world famous Quincy Market.
下午及晚间活动:波士顿市中心地标游,世界著名的昆西市场之旅,在世界著名的昆西市场吃晚餐,享受当地的有名小吃(赠送)。
9:00 PM Return to Student Dorm 回学生宿舍

Day 4, Night 4 Thursday July 2nd , 2015 (6H)
10:00-12:00 AM WORKSHOP: International Relations by Stephen M. Walt Professor of International Affairs International Security Program, Belfer Center for Science and International Affairs, Harvard University
专题讲座: 国际关系综述,由哈佛国际问题专家讲授
12:00 PM Lunch 午餐休息2015 哈佛大学 MBA 学习之旅(15天)
2:00-4:00 PM MBA Class #4: Business Strategies 2
MBA 课程 4: 经营战略 2
4:00-6:00 PM MBA Class #5: Leadership 2
MBA 课程 5: 领导力 2
6:00 PM Dinner 晚餐
8:00 PM Enjoy Harvard Square at Night!哈佛校园晚会
10:00 PM Return to Student Dorm 回学生宿舍

Day 5, Night 5 Friday July 3rd, 2015 (6H)
10:00-12:00 AM MBA Class #6:Organizational Behavior 2
MBA 课程 6: 组织行为学 2
12:00 PM Lunch 午餐休息
2:00-4:00 PM MBA Class #7: Business Strategies 3
MBA 课程 7: 经营战略 3
4:00-6:00 PM Company Visit #1:Well-known Boston software Development Company “Aternity” with management presentation.
企业参观# 1:著名波士顿软件开发公司“Aternity” 并由管理阶层做介绍
6:00 PM Dinner 晚餐2015 哈佛大学 MBA 学习之旅(15天)
8:00 PM Boston Night Life Dance Clubs
体验波士顿舞厅夜生活
10:00 PM Return to Student Dorm 回学生宿舍

Day 6, Night 6 Saturday, July 4th, 2015 (6H)
10:00-12:00 AM MBA Class #8: Leadership 3
MBA 课程 8: 领导力 3
12:00 PM Lunch 午餐休息
2:00-4:00 PM MBA Class #9: Organizational Behavior 3
MBA 课程 9: 组织行为学 3
4:00-6:00 PM Company Visit # 2:Real Estate Giant “Century 21” Boston Branch and Market Overview in Boston Area by the management.
企业参观 # 2:房地产巨人“21 世纪”波士顿分公司:高管介绍波士顿市场概况
6:00 PM Dinner 晚餐
8:00 PM Fenway Park –American Baseball Area Night Scene
夜晩观赏美国手球训练
10:00 PM Return to Student Dorm 回学生宿舍

Day 7, Night 7 Sunday, June 5th, 2015 (6H)
10:00-12:00AM Company Visit # 3: Boston Head office of Bank of America & management presentation.
企业参观 # 3:美国银行波士顿总部, 管理人员作报告。
12:00 PM Lunch 午餐休息2015 哈佛大学 MBA 学习之旅(15天)
2:00-4:00 PM MBA Class #10: Business Strategies 4
MBA 课程 10: 经营战略 4
4:00-6:00 PM MBA Class #11: Leadership 4
MBA 课程 11: 领导力 4
6:00 PM Dinner 晚餐
8:00 PM Free Evening in Harvard Square
哈佛校园闹区晩间自由活动
10:00 PM Return to Student Dorm 回学生宿舍

Day 8, Night 8 Monday, July 6th, 2015 (6H)
10:00-12:00 AM Workshop: Shakespeare by Harvard Arts and Drama Expert: Mr. Remo Airaldi, Lecturer on Dramatic Arts, Harvard University Remo Airaldi has been a member of the American Repertory Theatre (ART) Resident Acting Company since 1993. He has appeared in more than 60 productions, including Romance, Endgame, The Seagull, Cardenio, Julius Caesar, Donnie Darko, Romeo and Juliet, The Miser, The Birthday Party, The Tempest, A Midsummer Night’s Dream, Pericles, The Winter’s Tale, The Wild Duck, Buried Child, The Merchant of Venice, Tartuffe, Henry IV and V, and Waiting for Godot. He received the 2006 Best Actor in a Large Company
Award from The Independent Reviewers of New England for his performance in Marivaux’s Island of Slaves at the ART. In addition to teaching at Harvard
专题讲座:哈佛著名戏剧专家讲述莎士比亚戏剧艺术
12:00 PM Lunch 午餐休息
2:00-4:00 PM Workshop: Satellite Communications, Past, Current and Future by Lockheed Martin retired Chief Designer
专题讲座:国际航太顶尖专家讲述卫星通讯的过去、现在、与未来
4:00-6:00 PM MBA Class #12: Organizational Behavior 4
MBA 课程 12: 组织行为学 4
6:00 PM Dinner 晚餐
8:00 PM Beer Garden @ Harvard (21+ student can buy your won beer)
哈佛啤酒吧品尝当地特色啤酒(21 岁以上才能买酒喝酒)
10:00 PM Return to Student Dorm 回学生宿舍

Day 9, Night 9 Tuesday, July 7th, 2015
10:00-12:00AM MBA Class #13: Business Strategies 52015 哈佛大学 MBA 学习之旅(15天)
MBA 课程 13: 经营战略 5
12:00 PM Lunch 午餐休息
2:00-4:00 PM MBA Class #14: Leadership 5
MBA 课程 14: 领导力 5
4:00-6:00 PM Summary of Program and Present of Certificate
课程总结并颁发证书
6:00 PM Dinner 晚餐
8:00 PM Return to Student Dorm 回学生宿舍

Day 10, Night 10 Wednesday, July 8th, 2015
10:00 -12:00 AM Packing and check out from the dorm
整理行李及退房2015 哈佛大学 MBA 学习之旅(15天)
12:00 PM Lunch 午餐休息
2:00 PM Start Exciting 6-Day Tour from Boston
前往纽约市,开始精彩的六天东岸深度旅游
入住酒店: Ramada Plaza 或同级

Day 11, Night 11 Friday, July 9th, 2015
第十一天: 纽约市区观光
行程描述: 6:45 酒店大厅集合;7:00-8:00 到纽约曼哈顿区用早餐;9:00 抵达华尔街(纽约证券交易所/联邦大楼所在地,铜牛雕像),活动时间约 30 分钟;10:00抵达自由女神(包括乘专题游轮环女神象游览) 活动时间约 60 分钟;12:00 于哈德逊河畔(登上无畏号航空母舰)午餐,时间约 90 分钟;14:30 抵达帝国大厦,活动时间约 100 分钟;16:30 抵达时代广场,行程经过洛克菲勒中心、世界贸易中心、联合国总部、第五大道;17:30 到达大都会艺术博物馆(可自费入內参观,或附近参观、购物);18:00 晚餐;20:00 回到酒店休息.
入住酒店: Ramada Plaza 或同级.2015 哈佛大学 MBA 学习之旅(15天)

Day 12, Night 12 Saturday, July 10th, 2015
第十二天: 纽约-费城-华盛顿
行程描述: 6:45 酒店大厅集合,早餐后,8:00 抵达费城(独立宫)(自由钟)活动时间约60 分钟;9:00 驱车前往首都华盛顿,参观总统官邸白宫;12:00 抵达史密森国家自然历史博物馆(入内参观,含门票)。活动时间约 100 分钟(含午餐时间);13:45 途径肯尼迪中心、水门、华盛顿纪念碑、美国国会大厦、杰佛逊纪念堂等。16:15 抵达林肯纪念堂(入内参观,含门票)。活动时间约 45 分钟,途径朝鲜战争纪念广场,越南战争纪念墙。17:00 结束华盛顿的市区参观游览项目,前往晚餐。18:00 晚餐,约 60 分钟,19:15 前往酒店。
入住酒店: Best Western 或同级2015 哈佛大学 MBA 学习之旅(15天)

Day 13, Night 13 Sunday, July 11th, 2015
第十三天: 华盛顿-康宁玻璃中心-尼加拉瓜大瀑布
行程描述: 7:00 离开酒店,驱车前往康宁玻璃中心。10:30 抵达景点: 康宁玻璃中心 (可自费入內参观, 17 岁以下免费)(含午餐时间) 活动时间: 约 90 分钟。12:00 离开康宁,前往尼加拉瓜大瀑布。15:00 抵达景点: 尼加拉瓜瀑布公园,自由活动。16:45 抵达景点: 搭乘雾中少女号 (船票內含) 活动时间: 约 30 分钟近距离接触世界闻名的马蹄形尼加拉瓜大瀑布;18:00 抵达景点: 瀑布欢迎 (礼品专卖)中心(含晚餐时间) 20:00 观赏尼加拉瓜大瀑布夜景;活动时间: 约 60 分钟眺望「美国瀑布」、「马蹄瀑布」及「新娘面纱瀑布」。尼加拉瓜大瀑布的夜景也被喻为“ 黑夜的彩虹”,让我们一起见证此刻。(受日落时间及交通规定的约束,观赏夜景的完整性在某些夏夜会受到限制。)21:30 驱车前往酒店。
入住酒店: Holiday Inn Grand Island 或同级

Day 14, Night 14 Sunday, July 12th, 2015
第十四天: 尼加拉瓜大瀑布 – 波士顿
行程描述: 8:30 酒店内自费早餐;9:30 继续尼加拉瓜大瀑布之旅,前往公羊岛,欣赏挂在瀑布上的彩虹;10:30 在 IMAX 电影院欣赏大瀑布,感受震撼的音响及超大荧幕(费用已包含);12:00 午餐;13:00 前往波士顿; 晚上品尝当地最有名的波士顿龙虾(特别赠送)作为晚餐。
入住酒店: Best Western Royal Plaza 或同级2015 哈佛大学 MBA 学习之旅(15天)

Day 15, Night 15 Monday, July 13th, 2015
第十五天: 波士顿 - 返回祖国
行程描述: 8:00 酒店内自费早餐;9:00 参观世界一流的学府哈佛大学校园; 10:00 前往名校麻省理工大学(MIT), 当年第二次世界大战原子弹的研发地,亦是很多科学及物理学名人的母校;11:00 进入波士顿市中心,途径圣三一教堂及新英格兰地区最高的约翰考克大厦;之后到达波士顿海港码头,乘坐波士顿海港游船;12:30 在昆西市场享用午餐,15:00 前往波士顿机场;18: 00 飞离航班,返回祖国。

附录:

2015 哈佛大学 MBA 学习之旅(15天)

MBA Class: Business Strategies Brief Outline

1. Avoid Business Failure
2. Characteristics of Successful Businesses
3. Clarify Existing Business Strategies
4. Look into Future SWOTs (strengths, weaknesses, threats & opportunities) for Strategies
5. Basic Strategic Planning Approaches
6. Creating Strategic Combinations
7. Compiling Strategic Statements
8. Next Steps towards a Strategic Business Plan
9. Introducing PlanWare
10. Study Examples of Business Biding Process and US Export Control and ITAR

MBA 727 – INTERNATIONAL BUSINESS MANAGEMENT, US LAW and EXPORT CONTROL

Course Description
Globalization has opened the world marketplace to companies that were once merely regional or even local operations. This course is designed to equip you with the knowledge and decisionmaking skills to perform effectively as a leader within a company with global operations. Course content covers multinational business strategies, from exporting to foreign direct investment, as well as economic, US Export Law, The International Traffic in Arms Regulations (ITAR).

Brief Description of Other MBA Courses Available

MBA 707- MBA FOUNDATIONS (2hrs)
Course Description:
More than ever before, the ability to understand and be understood is critical for success in the corporate world. Communication is no longer limited by the narrow definitions of the past.Achieving a business leadership position today means not only being adept at both oral and written communication, but also understanding communication from a strategic point of view and knowing how to be effective.

MBA 711 – BUSINESS ENVIRONMENT (4hrs)
Course Description
This course systematically explores the external environment in which businesses operate – legal and regulatory, macroeconomic, cultural, political, technological, and natural. Additionally,the course will examine the critical opportunities and threats that arise from an analysis of external business conditions. Students will apply scenario planning to a selected industry and synthesize trends in Business world.

MBA 731 – OPERATIONS AND PROJECT MANAGEMENT (4hrs)
Course Description
In today’s business environment, the success of organizations depends on the effective and efficient management of operations. Methods to select, plan, and improve organizational processes will be examined. The application of optimal capacity decisions in supply chains,development production, and inventory plans and schedules will be performed. The student will learn quality management and improvement of productivity skills.

MBA 721 – MARKETING MANAGEMENT (4hrs)
Course Description
In today’s business world, success can often be attributed more to the genius of a company’s marketing efforts than to the genius of its products or services. A clear understanding of the importance of marketing, as well as a grasp of effective marketing practices, is essential for anyone who wishes to achieve a position of leadership. You will gain a working knowledge of both marketing theory and its practice.

MBA 733 – FINANCIAL AND MANAGERIAL ACCOUNTING (4hrs)
Course Description
Effective leadership in today’s complex and highly regulated business environment demands more than a working knowledge of basic accounting practices. Managers must fully grasp sophisticated financial and managerial accounting concepts and be able to apply them with ease in handling day-to-day responsibilities. Managers must also be well versed in the intricacies of corporate governance and assets.

MBA 713 – HUMAN RESOURCE MANAGEMENT (4hrs)
Course Description
Organizations are composed of groups of people who work together to achieve defined outcomes. Experience has proven time and again that the key factor which differentiates successful companies from those who struggle to survive is people who make up the employee
base. While the human resources function is given the specific task of planning for and resolving many employee-related issues and needs.

MBA 723 – MANAGERIAL ECONOMICS (4hrs)
Course Description
This course surveys the fundamental concepts and methods of economic analysis for managers. Real-world decision-making is emphasized. Application of key economic concepts such as market demand, market supply, market equilibrium, marginal analysis, production,costs, revenue, profit, and market structure constitute the core material of the course.

MBA 727 – INTERNATIONAL BUSINESS MANAGEMENT, US LAW and EXPORT CONTROL (4hrs)
Course Description
Globalization has opened the world marketplace to companies that were once merely regional or even local operations. This course is designed to equip you with the knowledge and decisionmaking skills to perform effectively as a leader within a company with global operations. Course content covers multinational business strategies, from exporting to foreign direct investment, as well as economic, US Export Law, The International Traffic in Arms Regulations (ITAR).

MBA 737 – CORPORATE FINANCE (4hrs)
Course Description
Financial decisions made at the higher levels of a business organization can have far-reaching effects. Intended to achieve firm operating goals and create shareholder value, they must be made judiciously, with a thorough understanding of all the factors involved. In this course, you will learn to apply the analytical techniques required for developing effective and workable financial solutions.

MBA 741 – STRATEGIC MANAGEMENT (4hrs)
Course Description
One of the keys to success for today’s organizations is their ability to develop, implement, and accurately evaluate effective business strategies. In this course, you will integrate the knowledge you have gained from your prior MBA courses to develop and sharpen your skills for formulating, deploying, and assessing an organization’s strategy for achieving competitive advantage in the marketplace.

MCM 731 – APPLIED MARKETING COMMUNICATION THEORY (4hrs)
Course Description
Case studies, reflective exercises, advanced readings, and practical experiences are among the methods used in this course to illustrate how theorists and strategists will drive the continued evolution of the marketing communication professions.

PSYC 602 INDIVIDUAL AND ORGANIZATIONAL INTELLIGENCE (4hrs)
Course Description
This course focuses on the application of systems theory, social psychology concepts,organizational lifecycles, and biological principles to the understanding of business operations.Includes a review of basic business principles, multiple intelligences, organizational intelligence,organizational culture, emotional intelligence, biomimicry and organizational DNA.

PSYC 605 PSYCHOLOGY OF MARKETING
Course Description
This course provides an exploration of the use of behavioral science techniques to influence product and service creation, pricing, promotion and distribution channels. Includes a discussion on the use of functional magnetic resonance studies, psychological persuasion, subliminal cues,lie detection, and consumer color choice

MBA801 – BUSINESS STRATEGIES
Perform comprehensive analyses and strategy development related to financial performance, outcomes, metrics, and bottom-line improvements. Prioritize project portfolios based on growth potential, required resources, financial returns, and strategic
alignment. Participate in business analyses, generating strategic recommendations related to organizational and competitive markets. Develop business plans to achieve sales goals and improve profitability. Keep abreast of market needs, industry trends,
and competitive climates, determining business impact and developing coursecorrection and action plans where necessary. Drive critical growth initiatives based on current business contexts, applying core organizational competencies to leverage market opportunities. Collaborate with key stakeholders, including leadership,marketing, sales, industry analysts, and relationship management teams, in gathering data to define market positioning, product needs and go-to-market strategies. Evaluate organizational performance using a strategic decision-making process.

MBA812 – LEADERSHIP
Set a strategic direction, creating leadership development plans for personal and professional growth. Develop, communicate, and implement priorities, goals and objectives in accordance with long-term leadership development plans. Build trust and confidence among employees by modeling high ethical standards and commitment to organizational missions. Coach and mentor employees, keeping lines of communication open and providing opportunities for growth. Apply state-of-the-art leadership skills assessments to determine employees’ leadership strengths and weaknesses, aligning them with appropriate responsibilities to optimize performance.
Cultivate a culture in which employees are valued and encouraged to challenge the status quo and achieve performance gains.

MBA838 – ORGANIZATIONAL BEHAVIOR
This course focuses on the organizational processes and theoretical constructs related to organizational behavior. The roles of leaders, followers, and teams and their influence on the culture and performance of an organization are addressed through the analysis of key organizational behavior concepts and related cases. Topics will include: values,perception, attitudes, assumptions, learning, motivation, conflict, diversity, and change.