Home » 宾夕法尼亚大学财经会计课程(21天)

宾夕法尼亚大学财经会计课程(21天)

项目宗旨

2015暑期财经会计夏令营将在历史名城,美国开国首府费城常春藤名府宾大举办,进行21天(20晩)的寓教于乐夏令营。学生们会在一个全浸泡英语环境,激发创造力和团队精神,注重实践的学术环境下,主攻有世界一等财经会计特色的 Finance Academy 课程 (独特的,高度学术风格及结合实际的 FINANCE课程),并咐有其他最具宾大特色的辅助课程及参观。

21天宾大校园夏令营会让学生一生受益,尤其对日后报考美国精英大学及研究生
并由专家提供每人定身入大学推荐信 ,
年龄组群:大专及大学生

项目特色

  • 体验名校宾大学校园浓郁的学术气氛,全方位使用宾 大校园内课堂,图书馆,餐厅,咖啡休息厅, 绿草坪等所有设施。
  • 安全第一,出游等都配备足够老师陪同照顾。
  • 接触顶尖高等学府的教育模式。
  • 体验美国司法制度及讲解。
  • 游历宾大附近博物馆,画廊,海滩, 体育赛事,美国商场,电影院。
  • 21天(20晩)由宾大以及波音及洛马资深经理专门授课。
  • 美加教育专家,现仼20多所名校校长咨询讲解如何量体裁衣,进入最适合的院校深造。
  • 世界顶级卫星通讯专家,曾任休斯航太公司(现波音航太公司)及国防航太巨头洛马空间公司总设计师及工程副总裁讲授卫星通讯的过去、现在、及将来。
  • 住宾 大学生宿舍,一屋两生, 男女分开。无缝隙体验长春藤生活。
  • 暢遊 — 紐約市、唐人街、費城、華盛頓、 康寧玻璃中心、 尼加拉瀑布、 水牛城、 波士頓…
  • 旅游期间一屋两生,男女生分开住, 用餐:上课期间,提供一天三餐和点心 。旅游期间因多在外用餐,因此由学生自行解决三餐,可选种类繁多,价格便宜。(一天三餐总共约$25-$30美金)。特别贈送波士頓晚餐,波士顿龙虾餐,价值$30美金。
  • 所有教科书和课程所有辅导材料, 课程完成颁发结业证书
  • 学生校内和出游全程意外和医疗保险。含机场接送。纽约三大国际机场任选肯尼迪(JFK), La Guardia Airport (LGA), Newark Airport (EWR)。不含国际机票与签证。

宾夕法尼亚大学财经会计课程(21天) 宾夕法尼亚大学财经会计课程(21天)

Day 1, Night 1,
Arrival and Settle in @ UPenn Student Dorm, Welcome to All!宾夕法尼亚大学财经会计课程(21天)
第一天:机场专人迎接,到达定居@宾学生宿舍,欢迎大家!

Day 2, Night 2,
10:00AM – Registration, Tour of UPenn Campus fully with tour guide.Visit UPenn Gift Shop, Library, Famous William Penn Statue, and walk through this legendary campus.
第二天:参观宾大大学礼品店,图书馆,宾大大学著名的雕像,然后步行游遍这个传奇式的校园。
12:00PM – Lunch & Break 12:00 PM – 午餐及休息
2:00pm-4:00 pm– Find the Best Fit for Your Future Higher Education in US
下午2:00 – 4:00 PM-找到最适合你的未来美国高等教育
4:00 -6:00 pm – FINANCE Class #1, MONEY, BANKING & FINANCIAL MARKETS
4:00-6:00 pm – 金融课#1, 金钱,银行与金融市场
6:00PM – DINNER  6:00 PM – 晚餐
8:00PM – RETURN TO Student Dorm  8:00 PM – 回学生宿舍

Day 3, Night 3
10:00AM-12:00AM – FINANCE Class #2, ADVANCED FINANCIAL MANAGEMENT
第三天:10:00 AM-12:00 AM – 金融课#2, 高级金融管理
12:00pm – Lunch 下午12:00 – 午餐
2:00PM -6:00PM Visit # 1, A Leading Financial Service Company, ADP Financial Services, with Management Briefing & Presentation
2:00 PM-6:00 PM 参观#1: 领先的金融服务公司ADP金融服务与及管理层做简报与演示宾夕法尼亚大学财经会计课程(21天)
6:00PM – DINNER  6:00 PM – 晚餐
9:00pm – Return to Student Dorm 晚上9:00 – 返回学生宿舍

Day 4, Night 4
10:00AM-12:00AM – – WORKSHOP: US International Business Law, US Export Control (ITAR) by Retired Lockheed Martin Sr. Manager, Chief Designer of the Satellite Systems
第四天:10:00 AM – 上午12 点 – 美国国际商业法,美国出口控制(ITAR)由退休的洛克希德·马丁公司高级经理,卫星系统总设计师主讲
12:00pm – Lunch 下午12:00 – 午餐
2:00pm – 6:00pm –Visit # 2, Attending Philadelphia Court Trial For a Financial Case
下午2:00 – 下午6 点 – 参观#2:费城出席庭审关于一个金融案例宾夕法尼亚大学财经会计课程(21天)
6:00pm – Mini Tour, Downtown Philadelphia Sightseeing and dinner 下午6:00 – 迷你游,费城市中心观光和晚餐
9:00pm – Return to Student Dorm 晚上9:00点返回学生宿舍

Day 5, Night 5  
10:00AM-12:00AM – FINANCE Class #3, INTERMEDIATE ACCOUNTING I
第五天:10:00 AM – 上午12 点 – 金融课#3,中级会计 1
12:00pm – Lunch 下午12:00 – 午餐
2:00pm – 4:00pm – FINANCE Class #4, Marketing
下午2:00 – 下午4:00 – 金融课#4,市场营销宾夕法尼亚大学财经会计课程(21天)
4:00pm – 6:00pm – Visit # 3, US Mint @ Philadelphia
下午4:00 – 下午6:00 – 参观#3:美国国家铸币局@费城
6:00pm – Mini Tour, Philadelphia downtown, Market Street,South Street (Little Italy) and Chinatown. 下午6:00 – 8:30 迷你游,费城市中心,市场街,南大街(小意大利)和唐人街。
8:30pm – Dinner at Chinatown  晚上8:30pm – 晚餐唐人街
9:30 pm Return to Student Dorm 晚上9:30 回到宿舍的学生

Day 6, Night 6
10:00AM-12:00AM –– FINANCE Class # 5, Corporate Finance
第六天:10:00 AM – 上午12 点 – 金融课#5,企业融资
12:00pm – Lunch 下午12:00 – 午餐
2:00pm – 4:00pm – FINANCE Class #6, – FOUNDATIONS OF ENTREPRENEURSHIP
下午2:00 – 下午4:00 – 金融课#6 – 创业基础
2:00pm – 6:00pm – Visit # 4, Insurance Giant MetLife, Market Overview by the Management..
午2:00 – 下午6:00 – 参观#4,保险巨头大都会人寿,管理阶层做市场综述及管理报告
6:00pm – Dinner  下午6:00 – 晚餐
8:00pm – Return to Student Dorm 晚上8:00 – 返回学生宿舍

Day 7, Night 7
10:00am-12:00pm – Visit #5 Philadelphia Head office of Bank of America & Management Presentation.
第七天:上午10:00 – 12:00 – 参观#5, 美国银行费城总部及管理阶层介绍报告。
12:00pm – Lunch宾夕法尼亚大学财经会计课程(21天) 下午12:00 – 午餐
2:00pm – 4:00PM – – FINANCE Class #7, – FINANCE INTERNSHIP
下午2:00 – 4:00 PM – 金融课#7, – 金融实习
4:00pm – 6:00PM – FINANCE Class #8, PRINCIPLES OF FINANCIAL PLANNING
下午4:00 – 下午6 点 – 金融课#8,财务规划原理
6:00pm – Dinner, 6:00pm – 晚餐
8:00pm – Return to Student Dorm  晚上8:00 – 返回学生宿舍

Day 8, Night 8
10:00AM-12:00AM –– FINANCE Class # 9, FINANCIAL ACCOUNTING
第八天:上午10:00 – 12:00 金融课#9,- 财务会计
12:00pm – Lunch, 中午12:00 – 午餐
2:00pm – 4:00PM – FINANCE Class # 10, MANAGERIAL ACCOUNTING
下午2:00 – 4:00 PM – 金融课#10, 管理会计
4:00pm – 6:00PM – FINANCE Class #11, FINANCE Class # 11,
6:00pm – Dinner 下午6:00 – 晚餐
8:00pm – Return to Student Dorm 晚上8:00 – 返回学生宿舍

Day 9, Night 9
10:00AM-12:00AM –– Workshop: How to Excel in US Universities, Graduate Schools and Your Future Career by retired Boeing and Lockheed martin Senior Manager, Jim Wang
第九天:上午10:00 – 12:00 专题独家讲座: 中国学生如何在美国大学,研究生院以及将来事业发展中出人头地。由由退休的洛克希德·马丁公司高级经理,卫星系统总设计师主讲
12:00pm – Lunch, 下午12:00 – 午餐
2:00pm – 4:00PM – FINANCE Class # 12, PRINCIPLES OF MANAGEMENT
下午2:00 – 4:00 PM – 金融课#12, 管理原理
4:00pm – 6:00PM – FINANCE Class #13, COST MANAGEMENT
下午4:00 – 6:00 PM – 金融课#1, 成本管理
6:00pm – Dinner  下午6:00 – 晚餐
8:00pm – Return to Student Dorm, 晚上8:00 – 返回学生宿舍

Day 10, Night 10
10:00AM-12:00AM –– Workshop: Top Global Company such as Boeing and Lockheed Martin International Bidding process (Over $200M Program) by retired Boeing and Lockheed martin Senior Scientist and Senior Manager, Jim Wang

第十天:上午10:00 – 12:00 专题独家讲座: 世界顶级公司波音及洛马的国际重大项目的夺標过程及内幕。由退休的洛克希德·马丁公司高级经理,卫星系统总设计师主讲。
12:00pm – Lunch 中午12:00 – 午餐
2:00pm – 4:00PM – FINANCE Class # 14, INSURANCE PLANNING
下午2:00 – 4:00 PM – 金融课#14, 保险规划
4:00pm – 6:00PM – FINANCE Class #15, MARKETING
下午4:00 – 6:00 PM – 金融课#15, 市场
6:00pm – Dinner, 下午6:00 – 晚餐
8:00pm – Return to Student Dorm   晚上8:00 – 返回学生宿舍

Day 11, Night 11
10:00AM-12:00AM –– Workshop: Top Global Company such as Boeing and Lockheed Martin International Bidding process (Over $200M Program) by retired Boeing and Lockheed martin Senior Scientist and Senior Manager, Jim Wang
第十一天:上午10:00 – 12:00 专题独家讲座: 世界顶级公司波音及洛马的国际重大项目的夺標过程及内幕。由退休的洛克希德·马丁公司高级经理,卫星系统总设计师主讲。
12:00pm – Lunch 下午12:00 – 午餐
2:00pm – 4:00PM – FINANCE Class # 14, INSURANCE PLANNING
下午2:00 – 4:00 PM – 金融课#14, 保险规划
4:00pm – 6:00PM – FINANCE Class #15, MARKETING
下午4:00 – 6:00 PM – 金融课#15, 市场
6:00pm – Dinner, 下午6:00 – 晚餐
8:00pm – Return to Student Dorm 下午8:00 – 返回学生宿舍

Day 12, Night 12
10:00AM-12:00AM –– FINANCE Class #16, INTRODUCTION TO MICROECONOMICS
第十二天:上午10:00 – 12:00金融课#16, 初论微观经济学
12:00pm – Lunch   中午12:00 – 午餐
2:00pm – 4:00PM – FINANCE Class # 17, GLOBAL FINANCE
下午2:00 – 4:00 PM – 金融课#17, 全球财经
4:00pm – 6:00PM – FINANCE Class #18, Summary of the Program and Present of Certificate
下午4:00 – 6:00 PM – 金融课#18, 项目总结及颁发证书
6:00pm – Dinner, 下午6:00 – 晚餐
8:00pm – Return to Student Dorm   晚上8:00 – 返回学生宿舍

Start of the Exciting Grand East Coast Tour

Fascinating Glad 9-Day U.S. East Coast Luxury Tour
九天美東豪华遊

Day 13, Night 13
第十三天: 宾大–纽约
行程描述: Outlet mall shopping and on the way to NYC
前往紐約市,途經奧特萊斯购物中心瞎拼
入住酒店: Hilton East Brunswick 或同级

宾夕法尼亚大学财经会计课程(21天)

Day 14, Night 14
第十四天: 纽约自由行
行程描述: 6:45酒店大厅集合, 8:00 抵达景点: 纽约曼哈顿,中国城,导游带领游览纽约市中心, 深入感受纽约地铁,百老汇,小意大利城(电影教父场景之一), 韩国区,苏活区,中央火车站,纽约第五大道,Bloomingdale’s 购物中心等。18:30 回往曼哈顿,唐人街87 BOWERY STREET集合,前往酒店 。
入住酒店: Sheraton/Radisson 或同级

宾夕法尼亚大学财经会计课程(21天)

Day 15, Night 15
第十五天: 纽约市区观光
行程描述: 6:45 酒店大厅集合 8:00 抵达帝国大厦 (可自費入内参观) 活动时间约 60 分钟,9:30 抵达华尔街,活动时间约20分钟。10:00 抵达自由女神 (包括乘专题游轮环女神象游览) 活动时间约60分钟。12:00 于哈德逊河畔午餐,时间约90分钟。14:30 抵达大都会博物馆博物馆 (可自費入內参观,或附近参观、购物),活动时间约100 分钟。18:00抵达时代广场,行程經過洛克菲勒中心、世界贸易中心、 联合国总部、第五大道 。20:00回到酒店休息。
入住酒店: Crown Plaza/Courtyard 或同级

Day 16, Night 16
第十六天: 纽约 – 费城 – 华盛顿
行程描述: 6:45 酒店大厅集合,8:00 抵达费城 (独立宫)(自由钟)活动时间约60分钟9:00 驱车前往首都华盛顿,12:00 抵达航天博物馆(入内参观,含門票)。活动时间约90分钟 (含午餐时间)。 13:45途径肯尼迪中心、水门、华盛顿纪念碑、美国国会大厦、杰佛逊纪念堂等。15:45 抵达白宫,活动时间约20分钟,16:15 抵达林肯纪念堂 (入内参观,含門票)。活动时间约45分钟,途径朝鲜战争纪念广场,越南战争纪念墙 。17:00 结束华盛顿的市区参观游览项目,前往晚餐。18:00晚餐,约60分钟,19:15 前往酒店。
入住酒店: Hilton/Sheraton或同级

宾夕法尼亚大学财经会计课程(21天)

Day 17, Night 17
第十七天: 华盛顿-康宁玻璃中心-尼加拉瓜大瀑布
行程描述: 7:00 离开酒店,驱车前往康宁玻璃中心。10:30 抵达景点: 康宁玻璃中心 (可自費入內参观, 19岁以下免费)(含午餐时间) 活动时间: 约90分钟。12:00 离开康宁,前往尼加拉瓜大瀑布。15:00 抵达景点: 尼加拉瓜公园,瀑布公园自由活动。16:45 抵达景点: 搭乘雾中少女号 (船票內含) 活动时间: 约30分钟近距离接触世界闻名的马蹄形尼加拉瓜大瀑布;18:00 抵达景点: 瀑布欢迎(礼品专卖)中心 (含晚餐时间) 20:00 观赏尼加拉瓜大瀑布夜景;活动时间: 约60分钟眺望「美国瀑布」、「马蹄瀑布」及「新娘面纱瀑布」。尼加拉瓜大瀑布的夜景也被 喻为“ 黑夜的彩虹”,让我们一起见证此刻。(受日落时间及交通规定的约束,观赏夜景的完整性在某些夏夜会受到限制。) 21:30 驱车前往酒店。
入住酒店: Adams Mark/Holiday Inn 或同级

宾夕法尼亚大学财经会计课程(21天)

Day 18, Night 18
第十八天 尼加拉瓜大瀑布 – 波士顿
行程描述: 8:30 酒店内自费早餐。沿着伊利运河的方向,横跨纽约上州,感受到美国的辽阔。 16:00 抵达景点波士顿,漫步于古老的昆西市场,18:15 共进波士顿特色龙虾晚餐(赠送) ,19:30 前往酒店休息。
入住酒店: Sheraton/Crown Plaza或同级

宾夕法尼亚大学财经会计课程(21天)

Day 19, Night 19
第十九天 波士顿-罗德岛-普利茅斯
行程描述: 8:00 集合出發9:15 抵达景点波士顿观港船 活动时间:约60分钟 10:15 抵达景点昆西市场 (含午餐时间),市场的中央建筑内有许多的美食摊位,相邻的2栋是时装、装饰品、珠宝与礼品店,也有很多具有历史价值的建筑物,游览购物两不误。14:15 抵达景点听涛山庄 (可自費入內参观, 一般旅客不入内,在外拍照看景) 活动时间:约60分钟。听涛山庄又称为黄金别墅,耗资约1.5亿美元,是范德比尔特二世时期修建,有70间房间的度假别墅。16:15 抵达景点:普利茅斯岩 活动时间:约30分钟。普利茅斯岩又称为移民石,上面刻着“1620”的字样,据传是新移民涉过浅滩,踏上美洲大陆的第一块“石头”,如今供养在普利茅斯的港边。18:30 晚餐。
入住酒店: Sheraton/Crown Plaza 或同级

宾夕法尼亚大学财经会计课程(21天)

Day 20, Night 20

宾夕法尼亚大学财经会计课程(21天)
第二十天 耶鲁大学- 纽约第五大道购物
行程描述: 7:30 酒店集合出发前往紐約,途经耶鲁大学休息、午餐。15:45 抵达紐約第5大道购物区 Bloomingdale’s – 梅西百货旗舰店 (購物及晚餐) 活动时间: 约150分钟 19:00 前往酒店。
入住酒店: Crown Plaza/Courtyard 或同级

Day 21
第二十一天 西点军校 – 名牌购物中心 – 返回甜蜜的家
行程描述: 6:45 酒店大厅集合 9:00 抵达景点:西点军校 活动时间:约60分钟 10:30 抵达景点:伍德伯里名牌折扣购物中心 活动时间: 约240分钟 伍德伯里名牌折扣购物中心,是世界最大的名牌直销中心,户外环境设计独特,汇集众多高端品牌,如 Burberry, Coach, Dolce & Gabbana, Fendi, Prada等,每天打折高达25%至65%。14:30 离开购物中心,前往机场。17:00 抵达机场。

宾夕法尼亚大学财经会计课程(21天)

Major Area Course Descriptions

Finance Courses:
FINA 340 – MONEY, BANKING & FINANCIAL MARKETS
This course provides an overview of the financial system. The roles of money, financial intermediaries,financial markets, and central banks are discussed in the context of global economy.

FINA 403 – ADVANCED FINANCIAL MANAGEMENT
An introduction to advanced concepts and methods of financial management. Topics include risk and return, asset evaluation, capital budgeting, capital structure, business financial planning and working capital management.

FINA 405 – INVESTMENTS
An examination of investment markets, transactions, planning and information. Topics include investment risk and return measures, debt and equity instruments, evaluation techniques, hybrid and derivative securities, mutual funds, real estate investments, tax planning and the investment process,and portfolio management.

FINA 450 – GLOBAL FINANCE
An examination of financial management in the global economy. Topics include international financial markets, exchange rates, interest rates and inflation, exchange rate risk management, working capital management, capital budgeting, country risk analysis, long-term financing, and global strategic planning.

FINA 495 – FINANCIAL POLICY SEMINAR
This course is designed to provide a capstone experience for Financial Management majors, challenging them to apply their knowledge of finance to actual business problems and cases. Topics considered may vary with each offering of the course.

Major Electives Course Descriptions

ACCT 310 – INTERMEDIATE ACCOUNTING I
The first of two in-depth financial accounting courses. Theory, the conceptual framework, development of generally accepted accounting principles, and applications are stressed. Topics include the income statement, the statement of cash flows and the balance sheet, specifically asset accounts.

ACCT 330 – COST MANAGEMENT
This course is an in-depth study of cost accounting focusing on its role in internal reporting and the resulting decision-making processes. Students will evaluate the foundation, ethics and basic costing systems employed in the management accounting profession; analyze budgeting, cost behavior, pricing and profitability concepts and principles; determine how cost allocations, product quality, and investment decisions are applied by management accountants; determine how current trends in various industries impact cost accounting; and demonstrate knowledge that is in accordance with the educational requirements for the Certified Management Accountant (CMA) exam.

ENTR 395 – FOUNDATIONS OF ENTREPRENEURSHIP (#9)
Foundations of Entrepreneurship is an introductory course that examines the theory, practice, and tools of entrepreneurship. Various entrepreneurship structures and how such structures result in different unique pathways to success are explored. Students will focus on the importance of developing an entrepreneurial mindset as they assess their individual values and determine their affinity for entrepreneurial thinking, while also reviewing the risks and rewards of entrepreneurial businesses in the context of their chosen entrepreneurial philosophy. Finally, students will identify and evaluate opportunities for new ventures, and consider a strategic approach for successful business plan development.

FINA 410 – FINANCE INTERNSHIP
This course provides qualified students with an opportunity to receive academic credit for supervised professional training and experience in an actual work environment. This Internship is an ongoing seminar between the student, the faculty member and the employment supervisor. It involves an Internship Application and Learning Agreement, periodic meetings with the faculty representative, professional experience at a level equivalent to other senior-level courses and submission of material as established in the Internship Application and Learning Agreement. Participation cannot be guaranteed for all applicants.

FINA 480 – SPECIAL TOPICS IN FINANCE
This course is designed to address significant issues of current interest outside the regular Financial Management curriculum. The course topic will vary. The topic description will be published online in the Course Schedule each trimester the course is offered.

FPLN 300 – PRINCIPLES OF FINANCIAL PLANNING
An introduction to personal financial planning. Topics include the financial planning process, money management and investments, insurance needs, income tax planning, retirement planning and estate planning. Cases are used to illustrate important planning concepts, techniques and issues.

FPLN 430 – INCOME TAX PLANNING
An introduction to federal income taxation and the role of the tax code in financial planning for individuals, businesses, and business owners. Topics include the tax environment, fundamentals of income tax planning, the measurement of taxable income, the taxation of business income, individual income taxation, and the tax compliance process.

FPLN 440 – INSURANCE PLANNING
An introduction to the techniques and issues of risk management and insurance for businesses and individuals. Topics include legal principles in risk and insurance, insurance contracts, personal property and liability risk, life and health risks, social insurance, insurance companies and product markets,insurance pricing, insurance taxation, government regulation of insurance, and professional ethics and market conduct.

Business Core Course Descriptions

ACCT 215 – FINANCIAL ACCOUNTING
An introduction to accounting emphasizing how general purpose financial statements communicate information about the business corporation’s performance and position for users external to management. Approximately one third of the course emphasizes how the accountant processes and presents the information and includes exposure to recording transactions, adjusting balances and
preparing financial statements for service and merchandise firms according to established rules and procedures. The balance of the course examines major elements of the statements such as cash,receivables, inventory, long’lived assets, depreciation, payroll, bonds, and other liabilities and stocks.Concepts of this course are applied to Managerial Accounting (ACCT 225). Students are advised to avoidany time lapse between these courses.

ACCT 225 – MANAGERIAL ACCOUNTING
The study of management accounting for internal reporting and decision-making. The course introduces a business-management approach to the development and use of accounting information. Major topics include cost behavior, cost analysis, profit planning and control measures. Accounting for decentralized operations, capital budgeting decisions, and ethical challenges in managerial accounting are also covered.

BSAD 220 – BUSINESS LAW
A study of the everyday legal problems encountered in business with emphasis on the areas of legal procedure, contracts, agency, employment law, business organizations and torts, with cases relating to these and other areas.

ECON 210 – INTRODUCTION TO MICROECONOMICS
An introduction to economic theory involving the examination of how decision making by firms and individuals is shaped by economic forces. Emphasis is placed on demand, supply, market equilibrium analysis, and basic market structure models. The invisible hand as the driving force for economic decisions as well as market externalities are discussed. The class concentrates on providing a balanced approach to studying economic agents’ behavior and the global implications and outcomes.

FINA 301 – PRINCIPLES OF FINANCE
This course is designed to survey the field of finance and provide the foundation for more advanced finance coursework. Topics include sources of business and financial information, financial statement analysis, the time value of money, the nature and measurement of risk, financial institutions, investments and corporate finance.

MGMT 312 – PRINCIPLES OF MANAGEMENT
This course explores the basic concepts and processes of management. Students will explore the functional roles and processes of planning, leading, organizing, and controlling comprising the manager role. Students develop skills related to the manager function and required in today’s competitive environment.

MKTG 300 – MARKETING
A general course in marketing theory and methods. Among topics discussed are the importance of marketing, the interrelationship of the different phases of marketing, the differences between the marketing of goods and services, wholesaling, retailing, pricing strategies, analysis of markets, and distribution.